On March 10, our master’s students in the “Management and Leadership – Sustainable Tourism Management” visited Kapolcs.
Kapolcs is a charming, little village in the Balaton Uplands, best known for the Valley of Arts festival.
During the field trip, they gained insight into the operations of the Művészvölgy Kúria and learned about the current situation in Kapolcs as both a place to live and a tourist destination. During the trip, they visited the blacksmith’s workshop and the Kapolcs Village Mill, where they had the chance to try their hand at these activities.
Based on their experiences from the study trip, which was part of the Destination Branding course, the students identified the brand values of Kapolcs as a tourist destination and also created a short video.