Six members of the Department of Tourism attended the ITB in Berlin, the World’s Leading Travel Trade Show as exhibitors with the RECULTIVATUR project. ITB is one of the biggest tourism fairs in the world which is proved by the numbers: 170,000 visitors among them 113,000 trade visitors, 110,000 represented companies from 180 countries. At the ITB the attendees had several tasks to do: meeting and getting to know the project partners, giving information to the audience whilst working at the stall, collecting information about other exhibitors for example about their religious tourism destinations and service providers, participating in relevant panels and presentations, and networking with other exhibitors. The trip was extremely successful, the group collected and gave a lot of information, created a good relationship with the project partners and gained useful knowledge to continue working on the project.
Written by Petra Németh-Gyurácz