The AACSB accredited programme provides state-of-the-art business education with real-world learning experiences, which equips graduates with the knowledge and competencies required to successfully perform planning, management, and coordination tasks within tourism businesses, multinational companies, governmental organisations, tourism planning and development institutions, NGOs, and other not-for-profit organisations at local, regional, national, and international levels.

  • have previously studied tourism and would like to gain a deeper understanding of tourism as both a social phenomenon and a dynamic industry;
  • wish to complement knowledge acquired in other academic disciplines with specialised expertise in tourism;
  • enjoy addressing complex challenges and bringing together diverse interests to achieve common goals;
  • are interested in keeping pace with international trends while maintaining awareness of national and local characteristics;
  • are motivated by complex professional tasks, such as destination management and the coordination of large-scale tourism enterprises;
  • would like to contribute to the preparation and implementation of successful tourism development projects;
  • aspire to pursue senior management and leadership positions within the tourism sector.

  • tourism destination management organisations (DMOs);
  • national tourism administration and management bodies;
  • hotels and international hotel chains;
  • tour operators and conference organisers;
  • environmental protection organisations and national parks;
  • cultural institutions and event management companies;
  • sports facilities and sports event organisations;
  • research institutes, consultancy firms, and project development agencies;
  • higher education institutions offering tourism-related programmes.

In addition, the knowledge and skills acquired during the programme equip graduates with the competencies required to establish and successfully manage their own tourism-related businesses.

Bachelor’s degree (or higher) in the field of tourism or economics or management and proof of English proficiency at least at the B2 level.

Application without precondition: Those holding a bachelor’s degree in the field of tourism can be accepted to the master’s programme without precondition.

Application with precondition: Students holding a degree of any level of higher education (BA/BSc, MA/MSc) need to have at least 60 credit points from their earlier studies completed in certain study fields: 40 credits in business, economics and methodological foundation modules and 20 credits in the area of tourism. Students can be admitted if they have at least 30 credits in the above fields but they will have to complete extra modules to collect the necessary credits during the first year of their master studies.

Language requirements: B2 level English language certificate

Acceptable language certificates: TOEFL/IELTS/ESOL/BEC/ECL/PTE/FCE/CAE/TELC/TOEIC/Euroexam or attestation of language proficiency (MOI) in the case of former studies in English.

The information provided below is for general guidance and informational purposes only. For a detailed and authoritative description of the programme, please refer to the official curriculum.

Foundation core modules:

  • Data-driven Decision Making and Risk Analyses
  • Strategic Management
  • Destination Stakeholders and Policy
  • Emerging Technologies in Tourism
  • ESG Value Creation in Tourism
  • Applied Corporate
    Finance
  • AI in Marketing
  • Intercultural Management and Communication
  • Sustainability
  • Service Quality Management
  • Strategic and Digital Marketing
  • Destination Branding
  • Innovative Approaches to Managing Projects

Tourism specific modules:

  • Tourism Destination Management
  • Organisation and Management of Integrated
    Tourism Businesses
  • Advances Strategies for Tourism Enterprises
  • Managing the Visitor Economy
  • Waterside Tourism

Dissertation work

Place of training

Veszprém, Hungary

Financing

Self-funded.
The tuition fee for EU Students is 4000 EUR/academic year.

The tuition fee for NON EU Students is 4500 EUR/academic year (2 semesters).

Form of training

Full time

Study duration

4 semesters

Modules

Downloadable Curriculum >>>

Classification of the degree certificate

Economist in Tourism Management

More information about the MSc in Tourism Management:

Dr. Ágnes Nóra RAFFAY-DANYI

Associate Professor
Building “A” 1st floor 107
Phone: +36 88 624 – 128
e-mail: raffay.agnes@gtk.uni-pannon.hu

Tünde VAJDA

International coordinator
Building “A” 2nd floor Room 223
Phone: +36 88 624 – 136
e-mail: vajda.tunde@gtk.uni-pannon.hu