Dr. Zoltán VERES

Full Professor,
Head of Research Center
Building “A” 1st floor Room 103
Phone: + 36 88 624-318
e-mail: veres.zoltan@gtk.uni-pannon.hu

  • Introduction to Marketing – BA
  • International Marketing – BA/MA
  • Marketing Management – MA, MBA, MSc
  • Selected Chapters of Marketing Theory – Doctoral School
  • MScEng Electrical Engineer
  • MSc Engineer-economist
habil, PhD
  • marketing services
  • b2b marketing
  • project marketing
  • consumer preference research
  • consumer satisfaction research
  • quality management
  • Since 1993: consultant, CONSACT Ltd., Budapest
  • 1979-80 consultant, KOMPLEX, Iraq
  • 1980-86 project manager, Institute of Energetics, Budapest
  • 1981-83 project manager, Baghdad, Iraq
  • 1985-86 consultant, Giannitsa, Drama, Greece
  • 1987-90 project manager, Bouira, Oued-Djeir, Algeria
  • Research project manager (Hungarian Scientific Research Fund):
    • 2007 – 2010 Lifestyle-based segment research, University of Szeged
    • 2010 – 2013 Competence-based risk management in project transactions, Budapest Business School
    • 2015 – 2018 Preference-based consumer product choice behavior, University of Pannonia
  • Since 1991: European Network for Project Marketing and Systems Selling,
  • Since 1995: Hungarian Marketing Association
  • Since 1996: Marketing Board, Hungarian Academy of Sciences
  • Since 2004: Revista Internacional de Marketing Público y No Lucrativo, editorial board
  • Since 2008: Academy of World Business, Marketing and Management Development, Perth (Australia), Advisory Board
  • Since 2010: Journal of Global Strategic Management, Advisory Board and Review Committee
  • Since 2010: Asian Journal of Business Research, Editorial Review Board
  • Since 2011: Nepalese Academy of Management, Advisory Board
  • Since 2014: Pannon Management Review, editor
  • Since 2015: Вестник Красноярского государственного аграрного университета, Editorial Board
  • Monday 13:00- (pre-negotiation by e-mail required)