Application information for international applicants. Click here! >>>
Application information for Hungarian applicants. Click here! >>>

Master in Marketing is recommended if you…
  • are interested in relationships between market phenomena;
  • want to study consumption trends of the global world;
  • you have already completed marketing programmes and you would like to deepen your acquired knowledge;
  • you would like to complete your education acquired in another area with marketing knowledge;
  • would like to learn marketing methods of sustainable consumption and responsible corporate behaviour;
  • would like to work in senior management position in the field of sales&marketing, market research or advertising;
  • plan to continue your studies in a doctoral school of business and management.
Our graduates can be employed by…
  • manufacturers and service providers;
  • trade companies;
  • public institutions;
  • non-profit organizations;
  • market research agencies;
  • advertising agencies;
  • e-commerce;
  • PR-firms;
  • consulting companies.

Furthermore, the obtained knowledge will qualify our graduates to launch and succesfully operate their own businesses.

Classification of the degree certificate
Economist in Marketing – MSc
Place of training
Veszprém, Hungary
Form of financing
Self-funded
Tuition fee is 1500 EUR/semester
Form of training
Full time
Study duration
4 semesters
Modules
Entry requirements
Application without precondition
Those holding a (BA/BSc) degree in Business Administration and Management, Finance and Accounting, International Economy, Commerce and Marketing or Technical Manager (or an equivalent degree of higher education) can be accepted to the Master’s programme without precondition.
Application with precondition
Students holding a degree of any level of higher education (BA/BSc, MA/MSc) except for the above listed programmes need to have at least 30 credit points from their earlier studies completed in for example Human Resources, Tourism and Catering, Applied Economics, Economy Analyses and similar with the following breakdown:
methodological knowledge fields (like Mathematics, Statistics, Information Technology): 8-12 credit points
theoretical economics knowledge (like Microeconomics, Macroeconomics, International Economics, Regional Economics, Economics History): 8-12 credit points
business knowledge (like Corporate Economics, Corporate Finance, Marketing, Accounting, Leadership and Management, Human Resources, etc): 10-14 credit points
Content of the Programme

The content listed bellow is for informative purposes. For further details see the Programme in the curriculum. (“For students” – “Downloadable curricula”)

Foundation core modules
Advanced Microeconomics, Quantitative Methods in Economics, ERP System, Project Planning and Direction, Strategic Management, Advanced Corporate Finance, Marketing Management, Supply Chain Management, Business Law, Strategic marketing planning, Marketing research, Sociology and Psychology of Consumption, Integrated Marketing Communication, International marketing

Specific modules
Business Relationship Management, Competitive Strategies in International Manufacturing, Knowledge Management, Intercultural Management, Quality Management, Sustainability, E-marketing, Strategic Human Resource Management

Dissertation work

MSc in Marketing – More information

email_kép_angol

Dr. Veres ZoltánDr. Zoltán VERES
Head of Programme

University of Pannonia – Department of Marketing

Address: 8200 Veszprém, Egyetem u. 10.
E-mail: veres.zoltan@gtk.uni-pannon.hu
Phone: (88) 624-896

 

 

400px-Vajda_TündeAdmission information:

Tünde VAJDA
International coordinator

Centre for Communication and International Affairs
e-mail: vajda.tunde@gtk.uni-pannon.hu

 

 

Application information for international applicants. Click here! >>>