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Visit to Algida Ice Cream Factory

We were very honored to  have opportunity to visit Algida Ice Cream Factory in Veszprém. Under the leadership of Professor Zoltán Kovács -who is the teacher of our Logistics class- we arrived at the factory on 13th of May 2019 at the agreed time. Our Professor believes the visit will be very helpful for our better study and deeper understanding of this course. The factory is located in Veszprém on the outskirts of a similar industrial park. The slight of the factory touched me deeply. Unfortunately the weather was cloudy accompanied by rain but this did not reduce the enthusiasm for students about to enter the world-famous Algida ice cream factory. While waiting for the staff to confirm our identity and give us permission to pass, I was observed the very rigorous inspection procedures of the factory. The pay special attention for the entry and exit persons and vehicles. Upon entering the factory, we found that, unlike ideas, it is not full of crowds with people and loud machines. Instead of it was like a pleasant environment of a small forest. Under the guidance of road signs and the staff, we quickly arrived at the building where ice cream is produced.

First we went to the conference room and after a little waiting we were welcomed by the enthusiastic reception staff and the managers responsible for managing the several departments of the factory.They presented the operation of the factory in detail such as the main business model and the relevant information in transportation. Our teachers also explained and demonstrated the similarities in the Logistics class. At the end of the presentation, the manager of the safety management department introduced us some of the “golden rules” and precautions before the visit. We were divided into three groups and took turns to visit. During the waiting period, we were fortunate to have tasted different varieties of Algida ice creams.

Before we entered we had to wear masks, headgear, earplugs, goggles and disposable overshoes, and at last we had to clean and disinfect our hands which ensures that we can do the visit safely and smoothly. We visited the temporary warehouse, production workshop, packaging workshop and the office that monitors the operation of the production machine. The environment inside the factory is very clean, and the workers are also in order. It was good to see all the staff were smiling, maybe this is the magic of Algida ice cream!

The visit was very successful and we enjoyed it. We would like to thanks to Algida Ice Cream Factory and professor Zoltán Kovács can give us such an unforgettable experience!

Field trip to Lotus Therme in Héviz

On May 16 we had the opportunity to make a visit to Lotus Therme Hotel in Hévíz, the only 5 star hotel in the area.

During such a grimy day it was a pleasure to be greeted with a smile by the staff. We just waited a bit before the tour around started. After a short introduction of the hotel we were taken to the backstage, the part that guest never experience and where everything happens.

As soon as we crossed the door meant only for the staff, the decoration changed from charming and welcoming to a functional Brutalism. We walked around the spotless, and surprisingly not hot, kitchen and the back door. Everybody were busy in their normal activities but still had the time to smile at us with some degree of curiosity. A woman making a cake told us how she has been working there for 15 years as well as her husband who was a chef.

We passed through the employees area where they change their clothes, get the supplies for their work and even where they eat. They treated us with some coffee and delicious biscuits while answering our questions. We learned the difficulties to find the right staff since even the cleaning staff had to speak English or some other language to some degree to the kind of guest they usually receive.

Afterwards we were able to see the hotel itself. We visited the restaurant when the breakfast was about to be over, so we could see a bit of the culinary offer they had. Then we were taken to 3 rooms that were not the star of the place. This title belonged to their thermal pools and spa section. With outdoor and indoor pools where guests could relax in the warm water, all kind of massages available and even a salt cave, this hotel is a great place to spend a few days improving one’s health.

We ended our visit with a warm farewell from our guide and took a last picture in front of the hotel before going back to Veszprem.

written by: Camacho Arroyo Alejandra

The ‘Workshops and Oranisations of the National Scientific Students’ Associations’ (number: NTP-HHTDK-18-0020) project has been funded with support from the Hungarian Ministry of Human Capacities (EMMI), the Human Capacities Grant Management Office (EMET).

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Budapest Trip Review

Visiting Sziklatemplom, St Gellért Thermal Bath & Magyar Kereskedelmi és Vendéglátóipari Múzeum, 27th of March, 2019

“As a part of “Strategic Destination Management” course, my class went on an excursion to Budapest on the 27th of March 2019. Before the trip, we were told that there would be three stops throughout the day, in the order of Sziklatemplom (Gellért Hill Cave), St Gellért Thermal Bath and Magyar Kereskedelmi és Vendéglátóipari Múzeum (Hungarian Trade & Tourism Museum). I was already aware of the first two places because they are already well-known touristic destinations, however, I’d had never heard of the last one. In any event, I was a new comer to all of them until this day and as a tourism management student, I was looking forward to this field trip.

First of all, our group started off with Sziklatemplom, on the way up to Gellért Hill, also functioning as a church on Sundays. It was not my first time to the hill; however, I had never been to the cave, let alone know that it was a church. “Sziklatemplom” translates to “cave church” in English but due to lack of my knowledge in Hungarian language, I didn’t know until I entered into the cave. Considering that it is situated in one of the most frequently visited areas in Budapest, it would have been better if the entrance had more clear and visual indication of what this attraction serves as in few major languages. As we entered the main entrance, the atmosphere was definitely relevant with the whole theme, not so big and I was personally given some cozy feelings. Fortunately, the time we visited, there weren’t that many people but when the busy season comes, I could imagine the traffic caused by too many visitors waiting in line. We were each handed an audio guide device in preferred language among English and few other European languages and it was quite easy to operate once instructed because all that was required was to press the number that’s written on the wall. The problem was that the numbers on the wall were almost camouflaged that people could easily walk pass without noticing. Also, each section had a rather long explanation, leading visitors to stay long in one place in order to finish listening to it whereas the cave was not so spacious, therefore needed fast circulation. Plus it was hard to follow which object the guide was talking about. As a Christian myself, it was a touching experience and there were many interesting statues and elements that I would have loved to know about, so it was unfortunate that I didn’t have enough time and that it took a while to realize where the guide numbers were. Perhaps a paper map or anything in a visual text form, or even an employee in uniform to assist visitors in any case could have been more effective. As we were leaving the cave, the employees were cheerfully saying goodbyes to us with nice smile, which gave me a positive impression and it’s important because consumers do tend to mostly remember the very last part of the experience.

Secondly, we moved to St. Gellért Thermal bath, which was only a walking distance away from the Cave Church. For the main entrance, there was a revolving door, which was quite stiff and had to really push for it to turn. Besides this door, there was a small regular one of which the size was not the best to be the main door. However, a big part of the entrance area was under construction so hopefully, it will be better once it’s done. Also, as one of my classmates was confused the way to the spa with the hotel entrance, it was assumable that the indication was not so clear. The lobby was beautiful, with elaborate art work applied everywhere I looked. As the theme of thermal bath and spa is rather on the luxury tourism side, its interior design was definitely giving a high-class ambiance. Again, because it was not the high season, the desks were not crowded, and the employees looked relaxed. According to the employee who guided us inside the facility, the place becomes easily full and a lot of people have to wait so I thought for a while that it would be necessary to expand the customer reception area. However, after all, it is a spa where calmness is required and also that it was using the numbered ticket system to keep the order, so I had to rethink about accommodating too many people at once. The signposts were quite clear but not much was written in English, which would be useful for foreigners visiting this place. The aesthetics inside the spa was very consistent and unique. However, there were some spots, such as changing room, clinical therapy room and private double room that looked outdated, lacked practicality and even giving unpleasant impressions. My classmates and I discussed about how some of the quality factors could not meet the expectation of the guests. Also, the ways were almost like a maze and very narrow. As we toured around, I could clearly see which target group this place was aiming for: the seniors. There were almost no services for children, which was understandable because children are vulnerable to high water temperatures, so the facility is not really for the young age groups to begin with. Gellért thermal bath was not neglecting people with disabilities; there were ramps and elevators to facilitate mobility and different bracelet to easily identify which group of clients each guest belongs to. Taps for drinking water could be found in many places which is very important in thermal bathing places for hydration. For parking, it was a bit problematic because there was not enough parking space that our bus for the excursion had to drop us some distance away from the attraction. In general, it was a nice place but to be honest, there wasn’t anything special that caught my attraction and made me want to come back as a guest in the future.

Last but definitely not least, we visited Magyar Kereskedelmi és Vendéglátóipari Múzeum (Hungarian Trade & Tourism Museum). As I commented above, this museum came across unfamiliar to me, so I had low expectation, which turned out to be wrong. It was easy to access with public transportation. Frankly speaking, the entrance and the exterior of the museum are not so compelling, which could be misleading for a museum with such interesting contents. Even after we entered the museum, I couldn’t quite get the picture of the whole theme and not so many guiding materials was in English either. It was only after I actually went inside where the exhibition starts that I really started to enjoy the museum. My Hungarian classmates were filled with excitement from seeing posters and product logos that aroused nostalgia and they were surprised that they didn’t know this place despite they were both from Budapest. The most fun part was that the visitors could interact with some articles on display such as touching some objects, smelling spices, sitting on the tables in an antique setting, etc. Because the objects were from the era we’ve never experienced, we were very much interested, however, not much explanation was available which was a shame. This museum had so much potential to attract both domestic and international guests and my classmates and I all agreed that this place needed more attention and marketing activities to promote themselves.

In general, it was a memorable trip and all of the three places were definitely worth visiting. There was some inconvenience that my classmates and I commonly went through which could mean there should be improvements to be made. We all came to a conclusion that the final destination was the most interesting and made me realize that there should be so much more that many tourists are missing out on either by lack of advertisement of the attraction or the promotions focusing too much only on already popular sites. In my opinion, Hungarian tourism should turn their eyes on small gems like Hungarian Trade & Tourism museum to attract different target groups and offer various sentiments to tourists.”

Written by Gyu-Ree Kim, Tourism MA student of Pannonia University

The ‘Workshops and Oranisations of the National Scientific Students’ Associations’ (number: NTP-HHTDK-18-0020) project has been funded with support from the Hungarian Ministry of Human Capacities (EMMI), the Human Capacities Grant Management Office (EMET).

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The Ritz-Carlton, Budapest – Report

The hotel with the rich history, strong motto and clear aim – that is what may be said about Ritz-Carlton Hotel, the part of the Marriott chain. Located in the center of Budapest, near the most popular sightseeing attractions, Ritz-Carlton serves ladies and gentlemen, showing them the respect and treat them the way they should be treated.

Tourism Management MA students came there for a trip with Service Quality Management Class to learn how to operate the one of the most luxurious hotels in Budapest. We met the HR manager in the lobby. She asked us how was the trip to Budapest that helped us to feel more comfortable. Even if we know that it is her job, it could break the ice and set the contact between us.

She asked us to come to the bar section of the hotel to watch the presentation about the history and the operation of the hotel. She offered us water, still and sparkle. HR manager was talking about the very beginning of Ritz. We could learn some new facts about the founder and his dream of running a luxurious hotel, how the hotel was struggling during the World War II and how successful it is now.

Then we came back to modern time so we learned what Ritz-Carlton work for. “We are ladies and gentlemen serving ladies and gentlemen” – which is the motto of the hotel. She explained us that ladies and gentlemen, who are serving, is the personnel of the hotel. And they should act, think and actually be the ladies and gentlemen. Ladies and Gentlemen, who receive the service, are guests of the hotel who should be treated exactly like Ladies and Gentlemen. You can feel it everywhere in Ritz-Carlton.

The personnel of Ritz-Carlton confessed that they make their guests feel special with a lot of different ways: they have to know the names of guests, their preferences and etc. We were given an example, if the customer uses services of Ritz-Carlton in Paris, the information about the guest can be received to the hotel in Budapest, so if that certain guest comes to Budapest, they are already aware of their needs, so if they know they like cappuccino, they will get cappuccino, not anything else. That shows Ritz-Carlton as a user-oriented accommodation provider.

We visited the hotel, but unfortunately, we did not have the opportunity to see all types of rooms, because was full-house in the hotel. However, we were still lucky and we could see and check out at least a standard room. The room is big, with the softest mattress from the USA. Each room provides mini-bar, coffee-machine with coffee filters and kettle, iron and equipment to clean shoes. Also you can find there the list which a guest can fill in case if they need something from the cleaning ladies, so they can prepare everything you need by the time it should be done.

We also could check the club lounge, “a hotel in the hotel” of Ritz-Carlton. The place where business meetings can be held, where you can have calm time with your partner and nobody is going to disturb you. It is the additional service they offer, so it has to be booked in advance so they can prepare everything for better work of you there.

Another thing which is new there, is the SPA. Firstly, it is located on the 8th floor of the building. Secondly, they have a pool there. HR manager told us they are really proud to have the pool on the top floor. They also have procedures rooms, manicure offers and gym.

The hotel is 5* hotel and once guest gets there, they can feel it everywhere. Carpets, well-looked staff, smells, luxury design and atmosphere already treat you like you are The Queen of England.

Ritz-Carlton has its own steps of service. There are the following:

  1. A warm and sincere greeting. Use the guest’s name.
  2. Anticipation and fulfillment of each guest’s needs.
  3. Fond farewell. Give a warm good-bye and use the guest’s name.

As you can see the personalization of the service is which leads Ritz-Carlton to be on top of the accommodation provider. Everyone who took part in the trip was inspired and impressed with the decoration in the hotel, warm greetings and pleasant communication with the staff. We got a lot of attention, everyone was friendly with us and they were ready to help and answer all questions we might have.

The trip took two hours but during this time Ritz-Carlton could make us fall in love with their hotel. At least with one, in the heart of Budapest.

A program a Pannon Egyetem Gazdaságtudományi Kara által elnyert az Emberi Erőforrás Támogatáskezelő által támogatott “A hazai Tudományos Diákköri műhelyek és rendezvényeik” című projekthez (NTP-HHTDK-18-0020) kapcsolódóan valósul meg.

Field trip in Zalaszentgrót

The Students of the Business Administration and  Management and the Tourism and Catering did a field trip in Zalaszentgrót in 8 of november 2018, under the leadership of PhD Viktória Czuppon Csizmadiáné. They were invited by József Baracska who is the mayor of the town.

 

The zealous company did a survey about the social trust between the contractors and the council.

70 questionnaire was field by the affected persons like the CEO of  Coca-Cola HBC Hungary Ltd. and they also did 3 structured interview and a focus group discussion.

 

After the exhausting day no one said no to sleep!

The Field Trip program will continues in December and January, when they will do a factory visit at Coca-Cola HBC Hungary Ltd.

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