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Managing the Unmanageable – Business Schools


Managing the Unmanageable: Reflections on the Running of Business Schools

Presentation held by

Professor Roderick Martin   MA   DPhil   DLitt   (Oxford)

5 December 2011, 1 pm, Conference Room, Building B, 2nd Floor

In British universities, business schools recruit the largest number of students at both undergraduate and graduate levels.  Yet the death of the business school has been prophesied several times over: on the academic side, they lack solid disciplinary foundations; on the business side, they lack practical experience and relevance.  Business schools, and their directors, have to ride two horses at the same time.

Is it possible to reconcile the interests of all stakeholders – university, business community, government, local community, students, and the business school profession?  Can business schools adopt the techniques of competitive business?  If so, should they?  What are the major financial issues facing the running of business schools?  What relevance does the British experience have for Hungary?

Upcoming Events in the American Corner

CC 2.0 By HarshLight

CC 2.0 By HarshLight

Until June 15, 2012 – Dream America… and it will happen!
December 1, Thursday 16.00 – Thanksgiving Celebration
December 6, Tuesday 16.30 – Steverson Collection Book Club
December 8, Thursday 16.30 – English Conversation Club
December 8, Thursday 16.30 – Read for Kids
December 13, Tuesday 16.30 – Steverson Collection Book Club

Please note that the AC Veszprem will be CLOSED and will NOT hold programs between December 15, 2011 and January 11, 2012.

The first programs are scheduled to take place:
January 12, 2012 Thursday 16.30 – English Conversation Club
January 12, 2012 Thursday 16.30 – Read for Kids

Sign up for volunteer work in the AC.


Dream America… and it will happen!
Are you a Hungarian citizen above 16 with good English language knowledge?
Would you like to spend one memorable week in the United States of America?
Then our program is for you.
Take part in our Dream America program from October 12, 2011-June 15, 2012 and win a study trip to the USA.
Details at

Steverson Collection Book Club

16:30-17:30 every Tuesday in the American Corner.
Do you like reading? Are you interested in English language books?
Join the unique Steverson Collection Book Club and meet new friends, meet new books.
Memberhip is free, the language of the program is English.

Be the lucky winner of one valuable English language book every month.
Come every Tuesday to increase your chances to win.

Date and time: 16:30-18.00, Tuesdays
Venue: American Corner, Eötvös Károly County Library and Cultural
Institute, Veszprém, Komakút tér 3.

English Conversation Club

16.30-18.00 every Thursday in the American Corner.
Talk about interesting topics in an authentic environment and improve your
communication skills.
Memberhip is free, the language of the program is English.

Win an ACH promotional gift in the club every time.

Date and time: 16:30-18:00, every Thursday.
Venue: American Corner, Eötvös Károly County Library and Cultural
Institute, Veszprém, Komakút tér 3.

Read for Kids

The program is organized on Thursday afternoons paralelly with the English Conversation Club.
Our English-speaking volunteers read tales and stories for kids in 20-minute periods.

Are you interested in reading out for kids in English? Be a volunteer yourself, and register with the AC Veszprem.

Why is reading out in English important for kids?
– Kids can acquire any language easier.
– Their personalities and receptivity can be developed.
– You can get them to like reading at an early age.

All parents who wish to converse in English and kids interested in the language are welcome to join the programs.
Please register to the program in advance in the American Corner as our seating capacity is limited.

Time: Thursdays 16.50-17.45
Venue: American Corner, Video Room

Thanksgiving Celebration and Dinner

The American Corner Veszprém, Eötvös Károly County Library and Cultural Institute (EKCLCI)
cordially invites you to a Thanksgiving Celebration and DinnerKisfaludy Conference Room, EKCLCI
(Address: 8200 Veszprém, Komakút tér 3.)
from 5.00 pm on Thursday, December 1, 2011.


– Thanksgiving Origami Workshop with Monica Housen 17.00-18.00


– Board Games 16.30-18.00

Trivial Pursuit, Taboo and The All American Trivia Board Game

– Piano performance by Daniel Bruggeman 18.00

– Thanksgiving Dinner hosted by the AC 18.30-19.30

Please contribute with drinks to the event.
Registration by 22.00 pm Tuesday, November 29.
Tel: 88/560-600, e-mail:

It is an open event, but registration closes above 40 participants.
Be quick!


CC 2.0 by Edsel L

CC 2.0 by Edsel L

Today is Thanksgiving in the USA. This is one of the most beloved celebration of American families. If You would like to enjoy a nice Thanksgiving dinner, come and join us next Thursday in the American Corner.

Thanksgiving Celebration and Dinner

from 5.00 pm on Thursday, December 1, 2011
The American Corner Veszprém,
Eötvös Károly County Library and Cultural Institute (EKCLCI)
cordially invites you to a Thanksgiving Celebration and Dinner
Kisfaludy Conference Room, EKCLCI.


Business Intelligence: Trend or Fad? – presentation

harsanyi_janos_szakkoli_ugray_zsoltDr Zsolt Ugray – Professor of Management Information Systems at Utah State University – made a visit back in Hungary and for our request, he performed a great  presentation in the Harsányi János Special Student Hostel, in Veszprém, on 17 November 2011, at 4 in the afternoon. The topic was Business Intelligence: how it provides an advantage and how its use is essential to maintain a competitive edge. The discusson was really interesting and it showed business management from a new aspect, and I think all of us earned precious skills that can be used later on. We had an illuminating talk in a familiar atmosphere – but still, the disputed issues are going to be present in our studies and future jobs as well.

By Stier Mirella – Harsányi János Szakkollégium

Tourism and Catering BA in English

CC 2.0 by henningbu!ka

CC 2.0 by henningbu!ka

The Faculty of Economics has launched its third academic programme in English. Beside the two MA programmes – Economic Analysis MA, and Tourism Management MA – students now can choose to apply for Tourism and Catering BA course. The application process is similar to the academic programs in Hungarian, with one difference; students’ English knowledge and motivation is tested at a personal interview. The first edition of Tourism and Catering BA started with 9 Hungarian and 2 foreign students (from Iran and Nigeria). This number makes it possible for students to study in a friendlier atmosphere and for lecturers’ to hold interactive lectures, giving the chance to students to ask more and discuss problems more openly. The Faculty’s aim is to attract more students from abroad to create diversity among students and to provide an international learning environment, where students can learn how to handle cultural differences and how to cooperate in such diverse teams.

The course contains general/foundation modules, foundation business modules, area specific optional modules, pathway related modules and elective modules. Four different pathways are offered; Hotel Management, Tour Operation and Event Management, Tourism Marketing and Active sport and Ecotourism. The first semester of the programme consists of mainly economics, methodological and business foundation modules. The subjects of this semester are: Mathematical Foundations of Economics, Macroeconomics, Economic Sociology, Introduction to the EU studies, Psychology, Introduction to Tourism and Business Communication.
[Written by: Janka Huják]

MY EXPERIENCE – by Diána Ugrai

“My name is Diana Ugrai and I’m attending the Tourism and Catering BA in English. This was the first opportunity to learn this subject in English at the University of Pannonia and I chose this to learn for my first semester.

As I like English in general I would like to improve my language skills. After one month I can tell that this special course is really useful and interesting. The Hungarian teachers also try to help us to understand the classes better. During this course some native speaking lecturers will teach us. For example, we had an international week course about business communication, which was delivered by Candy Fresacher. These lectures were enjoyable and interesting for everybody.

Besides we have other classes, for instance Introduction to Tourism, Introduction to Psychology and Economic Sociology.

All in all, I can recommend this type of education for everyone, who wants to achieve a good English knowledge. We hope that our efforts will lead to success at the end :-).”

US Study Abroad Fair International Education Week


US Study Abroad Fair International Education Week

November 18, 2011, Friday, 2 pm – 6 pm
Location: Veszprem, Komakut ter 3.
Eotvos Karoly County Library and Cultural Institute
Nagy Laszlo & Kisfaludy Conference Room, Second Floor

2:00 pm – 3:00 pm Writing Workshop
The WW will present the basics of crafting a resume/CV, application essays and other type of academic writing.
Presentation by Fulbright ETA, Tyler Askew
Location: Nagy Laszlo Room

3:00 pm – 4:00 pm Fulbright Scholarships to the United States
Presentation by Educational Adviser, Veronika Nagy
Location: Nagy Laszlo Room

3:00 pm – 6:00 pm US Study Abroad Fair
Location: Kisfaludy Room

5:00 pm Raffle of Valuable PrizesJoin us and meet representatives of international education programs!

FS Intercultural Programs Foundation
Nazareth CollegeAmerican Embassy Consular Section
ASSIST for High School Studies
Rutgers University
Wake Forest University
Colgate University Youth for Understanding
Princeton University Fulbright Commission
Bron-Y-Aur CCUSA
EducationUSA American Corners Hungary
University of Iowa Carnegie Mellon University
Utah State University

Free buffet and raffle ticket to all participants!
Attendance is free but pre-registration is kindly requested!

More information:
American Corner Veszprém Tel: 06-88-560-600,

November 18, 2011, Friday, 2 pm – 6 pm
Location: Veszprem, Komakut ter 3.
Eotvos Karoly County Library and Cultural Institute

Renovated Building A

P1030309Modern inside – modern outside

The Faculty of Economics’ innovative, modern, student-friendly atmosphere felt itself no longer comfortable in its old-fashioned home, Building A. In the previous phase of the renovation the two biggest lecture theatres and three smaller rooms were renewed and refurbished.

Now it was time to add the entrance hall and the buffet area a new style, not to mention the rooms on the ground floor. The construction work has started in the summer, and lectures were first held in the new rooms at the end of October.

The dark colors of the entrance hall were replaced by cream color tiles on the floor and dark blue by the walls. The walls which were previously covered in dark reddish marble-like stones, got a younger out-look with light wooden cover. With these changes the hall, where students are usually waiting for their next classes and which is a general meeting point, now became much brighter and modern. The buffet from this hall moved to the basement level where now they have more room, more tables and chairs to sit down.

P1030310Seven rooms were completely renewed on the ground floor. The rooms got new desks, new chairs and new blackboards. One room is turned into convertible computer room. This means, that the room will be equipped with laptops that can be easily removed when they are not needed.

With these renovations Building A become friendlier, more welcoming and now provides a more pleasant environment for studying.

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