focus lab Archives - University of Pannonia - FBE https://www.gtk.uni-pannon.hu/en/tag/focus-lab/ Faculty of Business and Economics Fri, 18 Sep 2020 10:14:38 +0000 en-GB hourly 1 Opening Ceremony of the Marketing Focus Laboratory at the University of Pannonia https://www.gtk.uni-pannon.hu/en/opening-ceremony-of-the-marketing-focus-laboratory-at-the-university-of-pannonia/ Fri, 18 Sep 2020 10:14:38 +0000 https://www.gtk.uni-pannon.hu/?p=29795 University of Pannonia has implemented an innovative, high-tech, unique investment in Veszprém. The main goal of the investment is to make the experience and scientific results gained during the university marketing research widely available to its corporate partners, thus expanding the service portfolio of the institution. As a result, a Marketing Focus Laboratory equipped with [...]

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]]> University of Pannonia has implemented an innovative, high-tech, unique investment in Veszprém. The main goal of the investment is to make the experience and scientific results gained during the university marketing research widely available to its corporate partners, thus expanding the service portfolio of the institution.

As a result, a Marketing Focus Laboratory equipped with an eye-tracking camera was established, which was inaugurated at the same time as the start of the 2020/21 academic year.

Dr. András Gelencsér Rector of the University of Pannonia, Dr. Beáta Fehérvölgyi, Dean of Faculty of Business and Economics, Dr. Zoltán Birkner, President of the National Research, Development and Innovation Office, and Dr. Zoltán Veres, Head of the Department of Marketing, also spoke at the opening ceremony.

The design of the Marketing Focus Lab is suitable for conducting surveys based on the orders of corporate partners, thus helping the work of product developers and the exploration of customer satisfaction. In the focus laboratory, it is possible to test products, explore the emotional background related to services, and learn more about consumer preferences.

The facility will fill a gap in the region. Its on-demand services can be a potential benefit for business partners, government organizations, other educational institutions, or any user facing a corporate or consumer decision.

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