Research Archives - University of Pannonia - FBE

SSAC Spring 2026 – PROGRAM

Katalin Ivan — Mon, 20 Apr 2026 11:00:56 +0000

The Faculty Scientific Student’s Association’s Conference will take place on April 29, 2026. We warmly welcome all interested participants.

Global Business and Economic Transformations Section

Comittee:

Neumanné Dr. Virág Ildikó
Dr. Koczor-Keul Melinda
Dr. Kozma Dorottya Edina
Veres Tímea

Venue: Building A, Room A4

9:00 Khatun Salma: A Quasi-Experimental Analysis of Quality Frameworks and Defect Reduction: A Case Study of Schneider Electric’s Supplier Development (Supervisor: Dr. Németh Kornél)

9:25 Hantos József: Alternative Capital Market Theories in an Aggregated Market Environment (Supervisor: Dr. Nagy Andrea Magda)

9:50 Keophilavong Ketoudong: The Study of that Lao China Railway Impact for Economic and Business Transformation in Laos (Supervisor: Dr. Nagy Andrea Magda)

10:15 Condor Huaman Juan Braulio: The Chancay megaport and its impact on Peru – China trade relations and Peru´s integration into global value chains (Supervisor: Dr. Szikszai Szabolcs)

10:40 Carvalho D’Alva Elvira: Implications of Vertical Integration for Tiered Automotive Suppliers — Case study: Videoton Autóelektronika in the Context of BYD’s Market Entry in Hungary (Supervisor: Dr. Nagy Andrea Magda)

Contemporary Issues in Management and Consumer Behavior Section

Comittee:

Dr. Madarász Eszter
Dr. László Veronika
Király Tünde
Simon Dóra

Venue: Building A, Room A5

9:00 Mádl Gabriella: Consumers’ perception of XR products (Supervisor: Dr. Hiezl Kitti)

9:25 Abujalghif Amjed Jamil Mohamad: Bridging Operational Sustainability and Guest Behaviour in Hospitality: Designing a Dual-View Conceptual Framework (Supervisor: Dr. Marton Zsuzsanna)

9:50 Gesztesi Balázs Bence: Empirical examination of the positive impact of gamified teaching methods on university students’ knowledge and attitudes about Greenwashing (Supervisor: Dr. Kővári Edit Mária)

10:15 Reinaldo Pérez Maria Karla: The impact of cultural awareness adaptative leadership behaviors emotional and digital intelligence on multicultural leadership (Supervisor: Dr. Kővári Edit Mária)

The program is implemented within the framework of project NTP-HHTDK-25-0019 titled “Participation in the National Scientific Students’ Conference and its workshops, as well as the implementation of organizational tasks.”

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VoWoCo international project meeting in Veszprém

Katalin Ivan — Wed, 11 Mar 2026 15:15:42 +0000

On March 10-11, 2026, the VoWoCo Project international partnership meeting was held in Veszprém, at the Faculty of Economics of the University of Pannonia, with the participation of Hungarian, Turkish, Italian, and Portuguese partners.

During the program, participants reviewed the project’s professional achievements to date, particularly those related to WP2, finalized the elements of the VoWoCo Skill Matrix in a workshop, and discussed the rules for developing the mentor-mentee database.

In the second half of the meeting, the agenda included the development of VoWoCo training modules and the online learning platform as part of WP3, as well as the related task distribution and work plan.

On the second day, the partners discussed the preparation of the VoWoCo mentoring program, project management issues, dissemination results, and quality assurance and evaluation processes. The meeting ended with a closing discussion summarizing the tasks for the next period and the directions for further cooperation within the partnership.

The professional program was accompanied by a joint city walk and informal networking events, which contributed to strengthening the partnership and preparing for future cooperation.

Follow the progress of the VoWoCo project on the official website: www.vowoco.eu or join us on our social media pages:

LinkedIn: VoWoCo Project
Facebook: VoWoCoProject
Instagram: @vowocoprojecteu

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The VoWoCo project – a new era for women’s entrepreneurship – has been launched through international cooperation – PRESS RELEASE

Katalin Ivan — Fri, 20 Feb 2026 15:47:55 +0000

The VoWoCo – Volcanoes’ Women Co-creation project, launched in October 2025, supports women’s economic independence and entrepreneurial development. It is being implemented as part of the Erasmus+ program in cooperation with Hungarian, Portuguese, Italian, and Turkish partners.

The aim of the 28-month international program is to empower female entrepreneurs and women changing careers who are looking for a new direction in the world of work. VoWoCo supports women’s professional development and strengthens the network of European entrepreneurial communities through research, mentoring programs, and digital learning materials.

„Empowering women fuels thriving economies across the world. Through diversity, we can create a better understanding of the problems that we must solve and the solutions necessary to solve them.” says Cristina Aleixendri Muñoz, startup founder and winner of the EIT Woman Award. In line with this idea, VoWoCo aims to provide real knowledge, a supportive community, and inspiration to female entrepreneurs across Europe.

“We want VoWoCo to create real opportunities for women who are restarting or rebuilding their careers,” said Eszter Nagyné Czuri, project coordinator and president of the BENT Balaton Women’s Entrepreneurship Association.

In the first phase of the project, an international research and skills matrix is being developed to identify the competencies most needed by women entrepreneurs in today’s economic environment. These findings will form the basis for a multilingual online training course and mentoring program, which will be tested by a total of 80 female entrepreneurs from the countries involved. The mentoring program will focus on collaboration and co-creation, with participants testing what they have learned through their own business ideas. At the end of the project period, the completed teaching materials will be available to anyone on the official VoWoCo project website.

The VoWoCo project team believes that women’s businesses are not only economic drivers of development, but also social drivers, because where women are successful, communities are also strengthened.

Follow the progress of the VoWoCo project on the official website: www.vowoco.eu or join us on our social media pages:

LinkedIn: VoWoCo Project
Facebook: VoWoCoProject
Instagram: @vowocoprojecteu

The VoWoCo partnership:

Dokuz Eylül University, Turkey / www.global.deu.edu.tr
University of Macerata, Italy / www.unimc.it
University of the Azores, Portugal / www.international.uac.pt
Pannon University, Hungary – associated partner / www.uni-pannon.hu
BENT Association, Hungary – project coordinator / www.bentbalaton.hu

About the BENT Association: The BENT Balaton Women’s Entrepreneurship Association was founded in 2019 with the aim of bringing together, supporting, and raising the profi le of women’s businesses in the Balaton Uplands and the wider region. It has extensive experience in community building, mentoring, professional programs, and organizing women’s entrepreneurial networks. BENT also plays an active role in organizing regional and national events, conferences, training courses, and innovative initiatives (e.g., EmpowerHER Balaton Women’s Business Conference, SWITCH Business Club). Its main goal is to create professional networking and development opportunities, support knowledge sharing, and contribute to the strengthening of the female entrepreneurial sphere – thus, the Association has also become the coordinator of the international VoWoCo project.

Press contact: BENT Association – VoWoCo project coordinator, Email: info@vowoco.eu

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Relationship between gamification and tourism – EOITN project meeting

Katalin Ivan — Fri, 20 Feb 2026 10:35:54 +0000

In February 2026, Vrnjačka Banja, Serbia, hosted the next meeting of the V4 Empowering Open Innovation Tourism Network project.

At the professional event, our colleagues, Madarász Eszter and Sulyok Judit, gave a presentation on the relationship between gamification and tourism, sharing the GreenGo application and initiative in Sárvár as a good practice.

For more information about the project, visit: https://hit-vb.kg.ac.rs/eoitn/

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Welcome to the VoWoCo Project

Katalin Ivan — Wed, 18 Feb 2026 15:15:27 +0000

Are you thinking about starting a business, restarting your journey, or feeling stuck and in need of a fresh boost? The VoWoCo project is for you!

The Erasmus+ Volcanoes’ Women Co-Creation (VoWoCo) project supports women who are entrepreneurs, returning to the labour market to start or restart a business, changing career paths, or leading their own enterprises in gaining new energy, skills, and direction.

Experts from the Faculty of Business and Economics at the University of Pannonia are actively involved in the project’s implementation. The university team is leading the design and development of the VoWoCo training modules and online learning platform, transforming research findings into practical, accessible learning opportunities tailored to women entrepreneurs.

In the coming months, we will share more about the project, including real stories, practical tools, and inspiration from women entrepreneurs and mentors across Europe.

Follow the progress of the VoWoCo project on the official website: www.vowoco.eu or join us on our social media pages:

LinkedIn: VoWoCo Project
Facebook: VoWoCoProject
Instagram: @vowocoprojecteu

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Cross-border folk dance culture

Katalin Ivan — Fri, 13 Feb 2026 18:54:33 +0000

Opinion leaders from Slovenia and Hungary participating in the CROCUS project held a joint dance house event

The dance house held on Saturday at the Móricz Zsigmond Cultural Centre in Nagykanizsa started with a performance by the Zsitkóc Slivovica Folk Dance Ensemble. This was followed by Alenka and Rudolf Toplak, who presented and taught dances from the Lendava region to the participants of the dance house.

The Zsitkóc Slivovica Folk Dance Ensemble is one of the most important tradition-preserving groups of the settlement of Zsitkóc (Žitkovci) in the Muravidék region, focusing on nurturing local Hungarian and Slovenian folk culture. The ensemble is based in Zsitkóc, which administratively belongs to the Municipality of Dobrovnik. Its repertoire primarily includes Hungarian folk dances from the Muravidék region (such as slow and fast csárdás dances and verbunk dances) and folk songs, but also frequently features bourgeois dances characteristic of the region. The ensemble often performs across the border at festivals in Hungary as well. In Zsitkóc, both an adult and a children’s folk dance group operate, ensuring the transmission of traditions to younger generations. The name of the group, “Slivovica,” refers to the plum brandy typical of the region, which symbolizes local agriculture and hospitality. The ensemble’s work is closely linked to the cultural activities of the Muravidék Hungarian Self-Governing National Community (MMÖNK), which supports the preservation of minority Hungarian culture in Slovenia.

The professional work of the Zsitkóc Slivovica Folk Dance Ensemble is indeed supported by István Tóth “Csonti” as a dance teacher and choreographer. He is a member of the Core Development Team of the CROCUS project and the director of the Móricz Zsigmond Cultural Centre in Nagykanizsa. In the course of his work, he collaborates closely not only with the Zsitkóc group but also with other ensembles in the region (for example, folk dance groups in Dobrovnik).

In the Lendava region, dance collections were carried out in the 21st century at the initiative of local folk dance ensemble leaders. The Muravidék Folk Dance Ensemble, founded in 1999, toured the Carpathian Basin until 2010 without being able to present its own Muravidék or Lendava-region material on stage. During the major wave of folk dance collecting, researchers did not reach the Muravidék region.

However, due to the performances of the Muravidék Folk Dance Ensemble, the need arose for the ensemble to appear on stage with its own dance material. As a result, between 2007 and 2010, the then leaders of the ensemble, Alenka Toplak and Rudolf Toplak, visited elderly members of the region to ask how and what they danced in their youth, and what festivities and weddings were like at that time.

The result of six collecting occasions is approximately seventeen hours of recordings containing conversations about dance, dance life and dance occasions, dance and wedding customs, as well as dance demonstrations by middle-aged and elderly participants. Only traces of old-style dances could be recalled from memory, although their folk music material has survived. The region’s new-style dances include the csárdás, fast csárdás and circle csárdás, which are rather poor and worn in terms of motifs, and the motifs of the csárdás and fast csárdás differ very little from each other. When weddings are mentioned, however, a multitude of popularized bourgeois social dances emerge from memory. The wedding dance repertoire of the region is very rich, and a significant part of the dance heritage consists of Western-origin, popularized bourgeois social dances. Those interviewed performed seventeen different wedding and bourgeois-origin dances. These dances represent folk dance for the local population.

The extent of the dance dialect boundaries of this region cannot be precisely determined. This would require a more detailed comparative analysis comparing the dances of Muravidék with those of other areas of Zala and Vas counties, as well as with Slovenian dances of Muravidék and Croatian dances of Međimurje.

Rudolf Toplak, president of the Petőfi Sándor Cultural Association of Dobrovnik, and his wife, Alenka Toplak, a teacher and folk dancer, are also members of the Core Development Team of the CROCUS project. The “Dobrovnik dances” are connected to the Muravidék Hungarian folk dance traditions, specifically to the old dance and musical material of the area around the Municipality of Dobrovnik, where the “Gólyamadár” (Stork Bird) is a well-known folk song (and dance) motif that appears in folk music collections and forms part of the local cultural heritage, also featured in descriptions of dances and folk customs. In addition to the csárdás and fast turning dances, participants of the dance house also became acquainted with the folk dance associated with the Gólyamadár folk song.

This borderless dance house also demonstrates how many cultural connections are hidden in border regions.

More information about the CROCUS project:

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CROCUS podcast – Focusing on Zala and Pomurske regions

Katalin Ivan — Wed, 19 Nov 2025 15:04:04 +0000

In this podcast episode, we discuss the quantitative and qualitative research conducted as part of the HORIZON international project entitled CROCUS – Cross-Border Cultural and Creative Tourism in Rural and Remote Areas.

Réka Vámosi’s conversation partner is dr. Ágnes Raffay-Danyi, associate professor at the Department of Tourism of the University of Pannonia, professional leader and researcher of the CROCUS project.

More information about the CROCUS project:

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The CROCUS project at the Conference of the Hungarian Regional Science Association

Katalin Ivan — Sat, 08 Nov 2025 11:51:35 +0000

Hungarian Regional Science Association 23rd Annual Meeting was held on October 30-31, 2025. At this conference, two of our colleagues presented the results achieved so far by the CROCUS project.

Dr. Ágnes Raffay-Danyi focused on local residents, showing how they feel in the HU-SI living lab under study and how they assess tourism.

Dr. Zsófia Márta Papp highlighted the quantitative results related to sustainability, comparing the two sides of the border.

More about the CROCUS project:

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Innovation, cooperation, tourism in the Visegrad region

Katalin Ivan — Mon, 21 Jul 2025 12:17:33 +0000

The research report “Innovation-Based Collaboration in the Visegrad Region: Best Practices”, prepared by researchers from the University of Pannonia, the Cracow University of Economics and Business and the University of Liberec, has been published.

The document is a compilation of good practices collected in the Visegrad region and a framework to help build such collaborative networks in different tourist destinations, be it a city, a lake or a mountainous area.

This report is part of the Empowering Open Innovation Tourism Network project funded by the Visegrad Fund.

The report is available here. >>>

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Discussion about the Hybrid Grass System: Where Performance Meets Sustainability!

Katalin Ivan — Thu, 17 Aug 2023 10:35:45 +0000

Ready to revolutionize sports turf? Imagine synthetic and natural grass blending for peak performance and planet-friendly impact. Picture a field promoting climate protection with fewer plastics, renewables, and 50% longer lifespan.

Concerned about water scarcity? Dive deeper into reducing evaporation and demand.

Sustainability and innovation core, easily rejuvenated in green spaces. Embrace eco-friendly development and decide sustainably.

Redefine the playing field – amplify performance, minimize footprint.

Are you ready? Play smart, play green – play with purpose.

In the framework of the University of Pannonia’s National Laboratory for Climate Change project, we talked with dott. Niko Sarris, inventor of Hybrid Grass System, about the effects of climate change on business prospective.

Listen to our newest podcast to dive deeper in this topic!

The podcast was produced as part of the grant project RRF-2.3.1-21-2022-00014 “Multidisciplinary National Laboratory for Climate Change”.

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